The consumer with less cash in a wallet, purse or pocket is relying more on the simple debit card. The card is considered cash, or should be, as it is tied directly to the consumer's transaction bank account balance, or is a prepaid debit card with a specific amount of cash “loaded” in the card account and drawn down as purchases are made. Pretty simple. And most of you have one. But what about some transactions traditionally requiring cash? Are these entities suffering by not adding to their payment options? The answer, of course, is yes.
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